The effective way to determining your target groups

Conventional methods for describing target groups have reached their limits – it is time to use a new methodology.

The Neuro®IPS

Neuro®IPS, developed by our cooperation partner MassineScheffer is a unique approach, which decodes paths into subconscious decision making. The validity of this approach is based on the Neuro®IPS visual questionnaire, a scientific survey method which uses judgements about shapes, colours, and figures to generate an implicit basic personal profile
The Internet-based test is the result of 15 years of research by the head of the neuropsychological institute MassineScheffer, Prof. Dr. David Scheffer, in cooperation with universities in Osnabrueck and Hamburg.

Try it out.

Experience for yourself how effectively and precisely the target group typology of BRAND16® works. Take a free, non-binding test right now.